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John Volturo, Partner at Evolution
Executive Coach & Advisor

John Volturo, Partner at Evolution Executive Coach & AdvisorJohn Volturo, Partner at Evolution Executive Coach & AdvisorJohn Volturo, Partner at Evolution Executive Coach & Advisor

John Volturo, Partner at Evolution
Executive Coach & Advisor

John Volturo, Partner at Evolution Executive Coach & AdvisorJohn Volturo, Partner at Evolution Executive Coach & AdvisorJohn Volturo, Partner at Evolution Executive Coach & Advisor
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    • Why Coaching?
  • Home
  • About
  • Coaching
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  • Media
  • Contact
  • FAQs
  • LGBTQ
  • Energy Leadership Index
  • 6ToSuccess
  • Why Coaching?

frequently asked questions

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What is coaching?

The International Coach Federation (ICF) defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. Coaching helps people tap into their potential, unlocking sources of creativity and productivity. (Source: ICF and becomea.coach)


The sole focus of a coach is to help an individual or organization (client) design a path towards the success it desires. Coaches hold the client accountable and work with the client to develop sustainable tools that make success inevitable.

What types of coaches are there?

Per ICF, the International Coaching Federation, "there are many different types of coaches, including Executive Coaches, Life Vision and Enhancement Coaches, Leadership Coaches, Relationship Coaches and Career Coaches. Individuals may choose to partner with a coach to advance their own personal or professional growth. Many organizations use professional coaches to advance business goals and objectives."

What is a Certified Professional Coach (CPC), and why is having a credential like a PCC from ICF imp

Certified Professional Coaches (CPC) go through a rigorous process to become certified. The global governing body, the International Coaching Federation (ICF) devised and provides the standards to achieve mastery. A CPC has done the following:

  1. Completed and mastered coach-specific training that meets ICF standards
  2. Achieved a designated number of coaching experience hours
  3. Partnered with a Mentor Coach
  4. Demonstrate appropriate understanding and mastery of the ICF definition of coaching, Code of Ethics and Core Competencies. (Source: becomea.coach)


A Professionally Certified Coach (PCC) has achieved a higher level of mastery in coaching.

How is coaching different from therapy?

Good question. Coaching tends to focus on the present and future, including what the client wants and how the client will achieve the goals. Therapy tends to look at the why by going back into the past. Coaches work with clients to identify goals, and guide and support the client to achieve them.

Do we meet in person, on phone or via video conference?

Most coaching sessions are performed on the phone or via video conference. Occasionally, clients will visit my office or we will meet in person at a designated location.

What does a typical coaching engagement look like?

A typical coaching engagement is a minimum of three (3) months, and often clients renew. The reason for a three month minimum is that it takes time for change to start manifesting itself once the client has begun the work. Most clients work with coaches from six to twelve months.

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